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As Competition Heats Up, Harrah’s Says It’s Funner

Gearing up for what promises to be a competitive summer, the Harrah’s casino and resort northeast of Escondido is now marketing itself as Funner, Calif.

The business also announced that TV and movie star David Hasselhoff is the mayor of Funner. Hasselhoff will appear in various advertising.

i.d.e.a. San Diego is the marketing firm behind the rebrand for Harrah’s Resort Southern California on the Rincon Indian Reservation.

The multimedia campaign will include paid online video/television, print, audio/radio, digital/mobile, social channels, billboards and roadside signs in the form of mile markers. TV spots are currently running in Los Angeles, Orange and Riverside counties.

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