Frank Sinatra famously sang about New York that if you can make it there, you can make it anywhere.

Well, Sporttrade is taking that concept and bringing it across the Hudson, as New Jersey will not only be the first state the exchange betting company will take live, it will be the state intended to serve as the proof of concept for the nascent company.

“This is all about New Jersey, this is about proving this can work, this is about demonstrating that customers are adapting to what we’re doing and that they like the tighter spreads, the zero delays, the approachable user interface,” said founder and CEO Alex Kane. “And when we nail New Jersey, we’ll start going to other states.”