10 powerful marketing techniques that keep online gaming platforms thriving Business Matters · September 21, 2019 at 2:05 pm Online gaming is an industry with millions of fans and critics. Those who support the industry have gambled or considered doing it at least once. By contrast, critics of the industry wished it just didn’t exist. But being a forward-thinking industry, online casinos hire highly skilled marketers to keep people interested in their services. Below are 10 of the most successful marketing techniques online gaming companies use. Social Media Marketing Over three billion people own social media accounts. About 2.7 billion of them are on Facebook. In many cases, social network users own multiple accounts but that’s alright. Online gaming companies market their services on all major social networks, and it has proven to work.Social media marketing not only helps gaming companies reach out to new audiences but it also increases traffic on their websites. Traffic in return helps create more sales for the businesses.