In an exclusive interview with Poker Industry PRO to be published soon, 888 Holdings’ Senior Vice President and Head of US Yaniv Sherman said the UK gaming giant plans to initially offer casino and poker games in Colorado using the Sports Illustrated brand—but may add additional skins in the future.

Colorado is the first of four states where 888 and its joint venture partner—Authentic Brands Group (ABG), SI’s parent company—plan to offer SI-branded sports betting and iGaming products in the US.