Acres Manufacturing introduces casino bonus triggered by live sporting events

October 1, 2021 12:40 AM
  • CDC Gaming Reports
October 1, 2021 12:40 AM
  • CDC Gaming Reports

Acres Manufacturing Company (AMC) is introducing the PayAction Sports Bonus as part of its 2021 Global Gaming Expo lineup. The bonus uses a live sports data feed to trigger a bonus round on any slot machine connected to AMC’s Foundation casino-management system.

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“Foundation gives casinos the ability to connect slot machine behavior with live real-world events,” said Noah Acres of AMC. “Players will love the feeling of winning more just because their favorite team scored, and they’ll be willing to play more just to experience the thrill.”

When a goal, touchdown, or other configured event occurs, all designated machines enter a bonus sequence that is automatically paid to the game’s credit meter.

“These machines will pay double whenever the Golden Knights score in an NHL game,” said Noah Acres, gesturing toward a bank of slot machines at AMC’s office during a recent Golden Knights preseason NHL game. When Vegas scored a goal early in the second period, a loud goal horn sounded and AMC’s slot machines entered a celebration mode, indicating that all pays were doubled for 90 seconds.

The company describes the bonus as highly configurable, with casinos able to select any team or player in any sport into the promotion. Any measurable statistic can be used to trigger the bonus and prizes can be paid to the game’s credit meter or to the Acres Wallet in either cashable or non-cashable credits. Eligibility can also be configured to ensure profitable operation of the bonus.

“We’re actively negotiating with sports franchises, athletes, and brands interested in distributing their own branded jackpots,” said Noah Acres. “PayAction is just the latest example of how AMC is using Foundation to reinvent the player experience.”