Spotlight Sports Group Wednesday announced a new partnership with U.S. media group Advance Local. Spotlight Sports Group will provide national and local sports betting content, including games, sports betting tools and latest scores, and integrated affiliation tools customized to maximize SEO and revenue, for a number of Advance Local markets.
The partnership is now live in New York through Syracuse.com, NYUP.com and SILive.com., and in Michigan on MLive.com. OregonLive.com will join the fold in the first quarter of 2022.
“We are proud to be partnering with Advance Local as our teams align on a vision of content-rich, localized sports betting experiences that are more than just creating clickbait,” said Spotlight Sports Group SVP Rick Wolf in a statement. “The addition of a turnkey sports betting content platform, uniquely tailored to each local market, will give fans in Syracuse, for example, access to highly localized sports betting content, tools and engagement that makes the games more fun to watch.”
Based in London, England, Spotlight Sports Group specializes in sport betting and sports fantasy content and technology. The company was previously known as Racing Post Group.
Advance Local operates news and information companies in more than 20 cities, reaching more than 55 million people monthly.
Spotlight Sports Group’s turnkey sports betting solutions will provide Advance Local’s audience with sports betting sections on local news websites, with content including:
- Feature articles for both casual and regular sports bettors
- Free bets and offers pages
- Scoreboards and betting tools with latest odds
- Custom-made sports betting event guides
- Smart content modules and free-to-play games
“Spotlight Sports Group provides national and local content to drive engagement, but creating community with games and tools to make sports fans smarter is the exciting part of this partnership,” said Advance Local VP of Sports Betting & iGaming Howard Kamen in a statement. “Spotlight Sports Group has relationships with regulated sportsbook operators in multiple states which means they are doing the heavy lifting, enabling us to concentrate on our audience and their needs.”
