After Fast Start In The U.S., How Far Can Kambi Go? Gary Rotstein, US Bets · December 3, 2019 at 11:13 am As legalized sports betting proliferates across the U.S. landscape, a European-based company the public will rarely if ever hear about is originating the odds for many of those first legal bets. Kambi, a sports betting technology provider with a global presence long before PASPA repeal changed everything for the U.S. market, is happy to remain in the background for its better-known partners like DraftKings and Penn National Gaming. But if you are betting online in New Jersey, Pennsylvania, West Virginia, or Indiana, there is a strong chance your wager started with the traders and algorithms employed by Kambi. To a lesser extent, that’s also true at retail sportsbooks in New York and Iowa. And it will be a quiet but influential presence affecting wagers in many states to come.