On the heels of major remodeling and upgrades, JETT Gaming, Inc., a division of Terrible Herbst, is rebranding The Gold Strike Hotel & Gambling Hall in Jean, Nevada, and changing the name of the property to Terrible’s Hotel & Casino.
JETT Gaming, Inc. purchased the property in 2015 and recently completed a series of upgrades and remodeling initiatives.
The name officially changes to Terrible’s Hotel & Casino on Thursday.
“It is time for us to put the Terrible’s brand on the building,” said Barry Phillips, executive director of marketing, JETT Gaming, Inc. “We have remodeled rooms and upgraded several entities within the property. We invite travelers and Las Vegas locals alike to come in and experience the new and refreshed casino, hotel and all its amenities.”
Since purchasing the property, JETT Gaming, Inc., has invested in numerous updates and upgrades throughout the hotel and casino including: hotel room updates; a new Konami slot and club system that rewards gamblers for playing; a refurbished lounge that features live music; new slot machines and Mini Baccarat; a movie car display; and the Off-Road Hall of Fame.
In addition, the property installed a new $1.4 million dollar full-color monument marquee with high visibility for travelers on I-15 travelers driving to and leaving from Las Vegas each day.
The Gold Strike originally opened December 23, 1987, the result of a partnership between Michael Ensign, Peter Simon and William Richardson. Over the next few years, the team added two fuel stations and a second hotel-casino, the Nevada Landing, to the location. The properties offered the same amenities as the Las Vegas Strip while being half an hour closer to the California market.
In 2005, the Jean properties were sold to the company that became MGM Resorts International. In 2015, the Gold Strike’s parent company, Jean Development Company, Inc., was purchased by Jett Gaming, Inc., a division of Terrible Herbst.
The new Terrible’s Hotel & Casino is located across the freeway from the recently opened Terrible’s Roadhouse and World’s Largest Chevron, which features, among other amenities, 50,000 square feet of retail space, 96 gas pumps, a drive-through White Castle, Red Bull and Monster Energy lounges, a candy village, and an Advance Auto parts store.
