AGA adds NY Knicks and Rangers, MSG, to responsible gaming campaign

December 6, 2021 4:19 PM
  • Rege Behe, CDC Gaming Reports
December 6, 2021 4:19 PM
  • Rege Behe, CDC Gaming Reports

The Big Apple’s premier sporting franchises have joined efforts to promote responsible gaming.

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The American Gaming Association Friday announced that Madison Square Garden Sports and Madison Square Garden Entertainment, parent companies of the New York Knicks, New York Rangers, and Madison Square Garden, will partner in its “Have a Game Plan. Bet Responsibly” campaign.

“With the continued growth of legal sports gaming throughout the tri-state area, it’s a priority for MSG Sports and MSG Entertainment to ensure that fans and viewers have access to educational resources on how to wager responsibly,” said Madison Square Garden Entertainment Executive Vice President, Marketing Partnerships Ron Skotarczak in a statement. “Providing a platform to amplify `Have A Game Plan’ is essential to our strategy and supporting future growth in this industry.”

In November, MSG Sports announced a multi-year marketing partnership with Caesars Sportsbook as the official betting partner of the New York Knicks, the New York Rangers, Madison Square Garden, and MSG Networks.

As part of the new partnership, MSG Sports and MSG Entertainment will feature responsible gaming messages at Madison Square Garden and through digital media with the Knicks and Rangers. Messaging also will be featured on MSG Network programming including Odds with EndsThe Bettor Half Hour and The Betting Exchange.

“MSG is a fixture in the New York sports market, and we are proud to have them join `Have A Game Plan,’” said AGA Senior Vice President Casey Clark in a statement. “MSG’s unique activations further support our goal of convening the sports betting ecosystem around a common message to advance responsible gaming.”

The AGA launched Have A Game Plan” in 2019 to educate sports fans on the principles of responsible sports betting. MSG Sports joins BetMGM, DraftKings, Entain, FanDuel, Global Payments, MGM Resorts International, Monumental Sports and Entertainment, NASCAR, the New York Jets, NHL, Nuvei, the PGA TOUR, Rush Street Interactive, SeventySix Capital, Sightline Payments, the Sinclair Broadcast Group, UFC, the Vegas Golden Knights and the Washington Football Team as a partner in the campaign.