Skill-based slot machine developer Synergy Blue said Monday it has a deal in place to bring its games to Asian Pacific markets in early 2020.
The Las Vegas-based company signed a deal with Jade Entertainment Solutions to provide sales distribution and localized support for the company’s “Hybrid Arcade Wager-Based Gaming” platform and a library of arcade-style casino games.
Synergy Blue plans to announce the countries where its games will be located at a later date.
The announcement comes ahead of Global Gaming Expo Asia that takes place Tuesday and Wednesday in the Philippines. Synergy Blue CEO Georg Washington said he will appear Wednesday on panel to discuss the latest trends and developments in gaming innovation.
“The panel discussion will focus on how top innovators are creating products and services to improve player experience and make operations more efficient, including predictions on how the industry will evolve in coming years,” Washington said.
Since G2E in Las Vegas, Synergy Blue announced deals to place its games in field trials the Linq on the Las Vegas Strip, Palms Casino-Hotel Las Vegas, and Red Rock Resort in the western Las Vegas community of Summerlin. The company also has a deal with Dynamic Gaming Solutions to place games in Oklahoma Indian casinos during the first quarter of 2020.
Prior to these deals, Synergy Blue’s games had only been on the floor of Augustine Casino in California.
Washington called the agreement “a great step for Synergy Blue.” He said Jade Entertainment was an expert in its market.
“New trends are driving innovation in entertainment worldwide and gambling preferences are evolving to reflect that,” Washington said. “Providing a variety of new experiences with the quality and engagement level that players now expect is crucial. This is what our game library was built for, and we’re excited to expand our offering to the Asian Pacific region.”
Washington said Asian markets differ from the U.S. because they have a younger demographic in many areas and “players who love any advantage they can get.” He said there’s a large following of mobile, personal computer and arcade-type games in the region.
“Players in these markets like to feel that they have an impact on the games,” Washington said. “Tables are much bigger, (electronic table games) do very well there, as does Sic Bo, due to the perception of skill influence.”
The agreement provides Jade Entertainment with full access to Synergy Blue’s approved library of arcade-style, skill-influenced games on the company’s HAWG platform.
Washington said the platform offers operators flexibility to tailor game play and math variants to best fit individual regulations and customer bases.
Jade will have access to Synergy Blue’s classic gambling games, such as video poker, and its signature newer games, such as Candy Ca$h, Mahjong, and Safari Match.
“We’re very eager to bring Synergy Blue’s expansive library of games to the Asian Pacific markets,” said Joe Pisano, CEO of Jade Entertainment. “The amount of variety and flexibility built into their products is very compelling for operators and the styles are just what today’s players are asking for. We look forward to working with Synergy Blue and helping guide casinos toward a fun, successful future.”
