AGS has acquired Gameiom Technologies Limited, a UK- and Gibraltar- licensed iGaming aggregator and content provider dealing with real-money gaming and sports betting partners, for $5 million cash.
Under the terms of the transaction announced Tuesday, AGS will immediately begin integrating Gameiom to serve as the launchpad for AGS’ iGaming division. The iGaming division will ultimately become part of AGS’ Interactive business segment.
The deal bolsters AGS’ product portfolio, allowing the company to offer iGaming operators some the company’s game content in the marketplace through Gameiom’s remote game server.
“In assessing (real-money gaming) providers, we felt it was important to pursue a pure content aggregation and distribution platform, as opposed to a direct-to-consumer iGaming operation,” AGS President and CEO David Lopez said in a statement. “Gameiom fits that bill perfectly – their platform enables AGS to distribute game content into many markets, including the U.S, allowing us to establish a real-money gaming solution designed to generate revenue for AGS and our partners.
“The platform is flexible, scalable, robust, and open, and is capable of delivering hundreds of games, as well as sports-betting integration, to operators quickly and reliably. More importantly, Gameiom’s values align with ours – they are passionate, team oriented, aspire to win, and a bit obsessed with gaming, just like us.”
AGS Executive Vice President Matt Reback said in a statement the acquisition expands the channels for teh company’s game content to Gameiom’s key partners, including BetVictor, Ladbrokes Coral, and William Hill, among many others.
“Gameiom’s… focus on speed and quality is why they have experienced such rapid success over the past 18 months,” Reback said. “Acquiring this team and their RMG technology further diversifies and enhances our interactive product suite.”
With offices and licenses in the UK and Gibraltar, Gameiom currently distributes content from more than 15 game suppliers, including Ainsworth, Gaming Realms, Reflex Gaming, and 1X2 Network, providing access to more than 100 live games and a library of more than 1,000 additional games.
AGS will retain and employ the Gameiom team – including key executives Stuart Carr, Tony Ellis, Gary Hardy, and John Carr – in order to ensure a smooth transition for customers as AGS expands and grows the product in the current marketplace. Keystone Law acted as a legal advisor to Gameiom during negotiations.
