The day the United States Supreme Court repealed the federal ban on sports betting — May 14, 2018 — has proven to be one of the most consequential moments for the evolution of the sports and casino industries — and a day that is already binding both together in previously unthinkable ways.

Twenty-six years after the Professional and Amateur Sports Protection Act (PASPA) became law, after a Herculean effort by the State of New Jersey, the gaming industry, many elected officials and more, the repeal decision almost instantaneously flipped the mindset of sports and gaming companies who were suddenly looking to the future as a massive opportunity stared them in the face.

Significant innovation has long eluded the gaming and sports industries. Sports betting, though, has enabled the casino industry to move beyond the traditional brick and mortar operations and pivot toward the mobile offerings, while the sports industry has begun to leverage their content in a compelling way that will ultimately drive more fan engagement.