Aristocrat Gaming strikes deal to develop NFL-themed slot machines Rege Behe, CDC Gaming Reports · November 3, 2021 at 12:40 pm Avid football fans soon will have another way to bet on their favorite National Football League teams. The NFL and Aristocrat Gaming Wednesday announced an exclusive multi-year slot machine licensing agreement, with the gaming developer getting an exclusive global license to build land-based NFL-themed slot machines. Aristocrat also receives a non-exclusive license for virtual sports games. The NFL-themed slot machines will offer fans the ability to customize experiences based on their favorite teams, and are expected to be available on casino floors during the 2023 NFL season. “We are thrilled to enter this agreement with the NFL, whose similar mission made this a natural partnership,” said Aristocrat Americas and EMEA President Hector Fernandez in a statement. “Fans worldwide love watching the NFL, and casino players worldwide enjoy Aristocrat games. This agreement presents a new opportunity to reach tens of millions of NFL and Aristocrat fans with exciting new entertainment options on the casino floor and beyond.” The deal is the first of its kind for the NFL. “The world of casino gaming is transforming, and the NFL is thrilled to be teaming up with industry leader, Aristocrat Gaming, with their proven track record in slot machine innovation and commitment to responsible gaming,” said NFL, Vice President, Gaming and Partnership Management, Rachel Hoagland in a statement. “Today’s slot machines offer engaging experiences akin to popular video game consoles that our fans adore, and we believe with Aristocrat’s vision, we can bring that exciting gaming experience to fans on the casino floor looking to show their love of football.” The NFL recently announced the launch of an extensive, integrated league-wide responsible betting public awareness program through the non-profit Responsible Play, which is funded by the NFL Foundation. Rege Behe is lead contributor to CDC Gaming Reports. He can be reached at email@example.com. Please follow @RegeBehe_exPTR on Twitter.