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As Europe phases out gambling ads on sports jerseys, the U.S. embraces them

Brant James, PlayUSA · May 28, 2022 at 10:18 am

North American pro sports teams and their counterparts in the United Kingdom have been skewing in opposite directions for months in terms of their relationships with gambling purveyors.

While all “big four” domestic leagues continue to cozy to sports betting operators and the exposure and revenue stream they purport to bring, European legislators have grown increasingly willing to reduce the pervasive amount of advertising the industry generates.

Mainly because of its possible influence on minors, particularly when advertising on uniforms.

Italy and Spain have already enacted such a ban, which will eventually sting the English Premier League, where nine of 20 clubs had gambling logos on their jerseys in the season that concluded on Sunday.

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