Atrient’s Sam Attisha: Providing the most reliable solution to realise marketing initiativesLuke Massey, TotallyGaming · January 11, 2018 at 12:38 pmA provider of marketing solutions for land-based gaming operators, Atrient will be making its ICE London debut in 2018. We caught up with CEO Sam Attisha to discuss the company’s new international targets, helping its clients to create operational efficiencies, and showcasing the PowerKiosk at next month’s event.Totally Gaming: We’d like to begin by inviting you to briefly describe what it is you do, and what role Atrient plays in the sports betting and gaming industries?Sam Attisha: We create interactive and inviting promotions that allow patrons to qualify for incentives and rewards. Our patent pending PKMS marketing platform analyses patron demographics in real time, enabling an operator to create dynamic prizes that are awarded instantly through kiosks, mobile apps, and slot machine windows.TG: As a company that has focused on sponsorship and exhibition opportunities in the US, what has convinced you to target a more international audience at ICE 2018?SA: Atrient has been the leading provider of promotional kiosk solutions in North America since 2008. Our products are installed in some of the largest commercial and Native American operator sites, including MGM Resorts International and San Manuel Casino.We are also proud to announce we have executed contracts with Caesars Entertainment to deploy our solutions across their entire portfolio of casino operations. Atrient will continue to cultivate our domestic footprint; however, we recognize the enormous international opportunity and are excited to offer our solutions globally in 2018 and beyond.