Bally Bet will not launch in New York until at least April Robert Linnehan, Elite Sports New York · January 26, 2022 at 5:54 pm Those hoping Bally Bet NY would be the seventh available sportsbook app for New York online sports betting will have to wait. In an interview with Contessa Brewer on CNBC, Bally’s Chairman Soo Kim noted that Bally Bet would not launch in New York until at least April. “There are five operators currently launched. We will launch in April,” Kim told Brewer. When Brewer commented that the April launch date would ensure Bally Bet misses out on Super Bowl LVI on Sunday, Feb. 13, Kim noted the company is fine with missing the event. “We have a longer term plan,” he said.