Bally Sports and BetMGM are major players in the burgeoning sports betting space.
But that doesn’t mean the rival operators can’t collaborate.
Bally Sports, a division of Sinclair, Thursday announced a partnership with BetMGM for a new sports betting program. “Live on the Line, Powered by BetMGM.” The program will air weekdays across Bally Sports’ 19 regional sports network (RSN) brands, the Bally Sports app, and Stadium, Sinclair Broadcast Group’s 24/7 multi-platform sports network
“This marks a significant step for the company as we combine resources across our sports portfolio to launch our first RSN-wide sports betting program,” said Bally Sports President Steve Rosenberg in a statement. “Our collaboration with BetMGM further builds upon our programming strategy to offer fans new, informative and entertaining content that aims to drive increased interest around our live game broadcasts.”
“Live on the Line, Powered by BetMGM” debuted this week and is hosted by Brad Evans, Dani Klupenger and Camron Smith. The hour-long program features BetMGM celebrity and athlete brand ambassadors, odds experts, and RSN guest analysts.
“We’ve found a great partner in Bally Sports and are confident that Live on the Line is going to be one of the industry’s leading sports betting-centric shows,” said BetMGM Chief Revenue Officer Matt Prevost in a statement.
Evans worked at Yahoo! Sports before joining Bally Sports and also hosts “Fade the Noise,” a live daily fantasy and gambling show on SiriusXM Fantasy Sports Radio.
Klupenger played college basketball at Stony Brook University and is currently a studio and tournament host for Tennis Channel.
Smith is the host of Stadium’s “Inside the Association with Shams Charania,” and has worked for the Big Ten Network, Comcast Sports, and MSG.
