Bally’s mobile sportsbook launches in Colorado Rege Behe, CDC Gaming Reports · May 24, 2021 at 8:00 pm Sports bettors in Colorado can now download the beta version of Bally Corporation’s mobile sportsbook. The Rhode Island-based gaming operator announced Monday that Bally Bet is now available. The launch will be accompanied by limited marketing and focus on the deployment, testing and refinement of the Bally Bet app and its content. “We are excited to provide sports fans across Colorado with a new and innovative way to engage with their favorite sports and teams,” said Bally’s Senior Vice President for Strategy and Interactive Adi Dhandhania Monday in a statement. “We are confident that the Bally Bet sportsbook will provide those fans with the same unique and first-in-class experience that our loyal gaming customers have come to expect from our three Colorado casinos.” Bally Bet is the gaming operator’s first foray into the mobile sports betting market. In November 2020, Bally’s acquired Bet.Works, a sports betting platform provider that provides services to casino operators in New Jersey, Iowa, Indiana, and Colorado. Bally’s expects to launch it mobile sports betting platform in three additional markets by the end of 2021. “Bally Bet is the culmination of a tremendous amount of hard work by both the Bally’s and Bet.Works teams, and represents a key component of Bally’s long-term growth and diversification strategy,” said David Wang, Founder and CEO of Bet.Works in a statement. Wang will become the CEO of Bally’s Interactive once Bally’s closes its acquisition of Bet.Works. Bally Bet includes betting options for major sports, exclusive in-app parlay games, and integrated social features. Bally Bet users will be able to earn points redeemable for gaming, dining, retail and other amenities at Bally’s Golden Gates, Golden Gulch and Mardi Gras casinos located in Black Hawk, Colorado, and at all of Bally’s casinos nationwide when the company’s new rewards program is unveiled this summer. Rege Behe is lead contributor to CDC Gaming Reports. He can be reached at firstname.lastname@example.org. Please follow @RegeBehe_exPTR on Twitter.