Bally’s Corporation continues to reconfigure its presence in the gaming market. The Rhode Island-based gaming operator Tuesday announced it is rebranding three of its casino properties in Colorado.
Golden Gates Casino, Golden Gulch Casino, and Mardi Gras Casino are now Bally’s Black Hawk.
“This is the first step in a concerted effort to rebrand all 14 land-based casino properties in addition to establishing an omnichannel brand for online sports betting, iGaming offerings, and fantasy sports,” said Bally’s Executive Vice President and Casino Operations & Chief Marketing Officer Phil Juliano in a statement. “We are proud to offer Coloradans the Bally’s brand and what it has to offer now and months and years to come.”
Bally’s Reward Card members now can use their rewards cards at each of the Colorado properties to earn perks and discounts. Bally’s Bet users can earn casino rewards at each Bally’s Black Hawk location for any mobile sports betting wagers or usage.
Tuesday’s announcement is the latest in a series of activities for Bally’s. On June 30, the gaming operator announced it had received requisite shareholder approval to proceed with a combination worth $2.8 billion with Gamesys, a global online gaming operator based in the United Kingdom. Also on June 30, Bally’s announced a partnership with the WNBA’s Phoenix Mercury and was relicensed by the state of Missouri to continue its operation of Casino KC in Kansas City. On June 29, Bally Bet, the gaming operator’s mobile sportsbook, was launched in Iowa.
