Barstool’s many controversies don’t seem to be stopping it from making a major push into the mainstream college sports industry.

It has already purchased the naming and broadcasting rights to a bowl game, the Barstool Sports Arizona Bowl, and launched a massive name, image, and likeness marketplace called TwoYay.

This season, it will host its first ever men’s basketball non-conference tournament, the company announced on Thursday.

The “Barstool Sports Invitational” will take place on Nov. 11 at the Wells Fargo Center in Philadelphia, and feature a two-game slate featuring UAB vs. Toledo and Mississippi State vs. Akron. The brand will take care of everything from providing announcers and selling tickets to staging a halftime show, president Dave Portnoy said in a video.