Kaizen Gaming’s Betano sportsbook subsidiary has taken legal action against Portugal’s Professional Football League (LPFP) in light of not securing the naming rights of Liga Portugal.

Betano had been favourites to replace telecom operator NOS as title sponsor of Liga Portugal, having agreed terms with the LPFP on a four-year sponsorship deal valued at €5.5 million per season.

However, last Friday the LPFP announced that Entain Plc’s European sportsbook Bwin had secured the naming rights sponsorship for the next five Liga Portugal seasons.

Betano issued an immediate response to Portuguese media and football clubs, stating that the LPFP had ‘unilaterally broken an agreed contract’.