Betting exchange operator BetConnect has launched a new platform that will allow players to bet with “all major bookmakers” in Great Britain through their BetConnect account.

The operator said that through this new platform, “users will be able to place a bet at the best bookmaker price without having to understand exchange betting”.

“We believe the industry needs to be opened-up and far more transparent for everyday punters and professional gamblers like,” BetConnect founder and chief executive Daniel Schreiber said. “Our new platform is built to deliver this, ensuring the proposition is accessible and far easier to use for the mass market whilst also enabling pros to get their bets matched.”