A wave of deal making is afoot in the sports-betting world, as participants ranging from analytics firms to casinos look to cash in on the growing sector.

In the latest move, Denmark-based Better Collective A/S, which offers tools and media content to help subscribers place more-informed bets, said Monday it agreed to purchase rival Action Network Inc. for $240 million.

Last week, DraftKings Inc., a digital entertainment and gaming company, purchased rights to a popular podcast by former ESPN host Dan Le Batard for $50 million. Also in April, gambling company Bally’s Corp. announced a $2.7 billion merger with online-gaming company Gamesys Group PLC.