Adam Schefter’s contract is up soon, and Caesars Sportsbook is preparing to go after the industry’s top NFL insider as its latest big talent acquisition, sources told Front Office Sports.

Schefter’s current deal expires in summer of 2022, sources said, and the 54-year-old could draw lucrative offers from sports gambling giants that increasingly want to be seen as sports media companies; not just betting operators.

Caesars has already dipped into the ESPN talent pool, recently hiring Kenny Mayne and Trey Wingo. With 8.6 million followers on Twitter — and the ability to break NFL news on multiple media platforms — Schefter could also draw offers from gambling giants DraftKings and FanDuel.