Genius Sports has significantly advanced its LatAm market footprint, as Mexico’s Grupo Caliente expands its existing partnership with the sports tech firm to cover all wagering disciplines.

Recognised as Mexico’s biggest gambling group, Caliente has agreed for Genius Sports’ Betgenius division to serve as lead provider of all sportsbook management provisions for its flagship Caliente.mx brand.

Caliente has, therefore, upgraded its existing contract with Betgenius, who will lead live data, live trading and streaming services for the Mexican operator, leveraging official sports data and video feeds from over 400 global competitions.

Moving forward, Caliente.mx will be powered by Betgenius’ high-quality real-time data and pricing for over 170,000 annual fixtures, with its betting markets complemented by over 20,000 live stream matches and games.