Canada: Atlantic Lottery Corp. sends vouchers to 409,000 homes, offering $20 and raising concerns

Canada: Atlantic Lottery Corp. sends vouchers to 409,000 homes, offering $20 and raising concerns

Article brief provided by CBC News
  • Michael Gorman, CBC News
April 8, 2021 1:15 AM
  • Michael Gorman, CBC News

More than 400,000 flyers offering $20 for people to gamble online if they start a new account with the Atlantic Lottery Corporation were sent around Nova Scotia as part of a recent marketing campaign.

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Tory finance critic Murray Ryan recently raised the issue of the promotion and its appropriateness, expressing concern that the Crown corporation was, in effect, targeting people who might not otherwise consider playing lottery games online.

Last week, in response to questions from CBC, a spokesperson for the Nova Scotia Gaming Corporation said 409,314 of the flyers were delivered around the province.

“I’m kind of taken aback,” Ryan said in an interview Wednesday.