Casino’s guitar-shaped hotel is a rock star. Here’s what’s coming for the debut. David Lyons, South Florida Sun-Sentinel · May 25, 2019 at 3:00 pm This guitar-shaped hotel soars 450 feet into the sky, an extravagant glass structure that no one can miss. The Seminole Hard Rock & Casino’s audacious, $1.5 billion expansion is commanding the attention of commuters on highways, passengers aboard planes and residents near and far who’ve watched it rise the past two years. The Hard Rock for the first time Thursday gave a sneak peek inside this behemoth, whose construction began two years ago and is now finally nearing completion. “What we’re doing is we’re putting the line in the sand: Hell or high water, we’re going to open,” Jim Allen, CEO of Hard Rock International, said Thursday at the sprawling Hollywood resort.