It’s been 18 months since Colorado regulators launched four sports betting operators in a world virtually devoid of sports or any other type of public gathering. And in that time, 25 sportsbooks have been vying for Coloradans’ attention — and some people have had enough.

“I thought that there was going to be at least some type of slowdown,” Alec Garnett, the speaker of the Colorado House of Representatives, who sponsored the sports betting bill, told Westword. “We haven’t really seen that, and I have seen a big uptick in the number of complaints from the public that we’ve been having about the amount of sportsbook advertising.”

That advertising isn’t just annoying — it can encourage just the kind of negative effects that problem gambling advocates and those opposed to legal wagering worry about, drawing in people who can’t control their wagering.