Colorado: Jacobs Entertainment to open sportsbook at The Lodge Casino

June 22, 2021 7:45 PM
  • Rege Behe, CDC Gaming Reports
June 22, 2021 7:45 PM
  • Rege Behe, CDC Gaming Reports

Colorado sports bettors will soon have another venue to place wagers.

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Jacobs Entertainment announced that it will open a new SuperBook, a brick-and-mortar sportsbook, June 25 at The Lodge Casino in Black Hawk, Colorado.

The company also operates the iconic SuperBook at the Westgate Las Vegas Resort & Casino.

“The SuperBook at the Lodge Casino is a perfect fit for our initial expansion outside Las Vegas,” said SuperBook Sports Executive Vice President of Sports Book Operations Jay Kornegay in a statement. “We will continue to focus on what sets us apart: better odds, favorable pricing and an extensive wagering menu. Having a partner with the stellar reputation and well-known brand of The Lodge will only make us that much better.”

The SuperBook will feature 28 state-of-the-art televisions, a full bar, and three betting windows. Bettors also can access the SuperBook Sports mobile app. Wagers can only be placed while a person is in the state of Colorado.

The grand opening will feature a ribbon-cutting ceremony and former Denver Bronco and radio personality Mark Schlereth placing the first bet.

“We look forward to creating an experience not only the day of the opening, but every day, where both the most sophisticated players along with novice sports bettors feel like they can sit back and enjoy the game,” said SuperBook Sports Head of Marketing Kristin Mackey in a statement.

Super Book at the Lodge will be the 14th retail sportsbook in Colorado. Other sportsbooks in the state include Barstool Sportsbook at Ameristar, DraftKings Sportsbook at the Golden Mardi Gras, and William Hill at Lady Luck Casino & Isle Casino, all located in Black Hawk.