Colorado, PointsBet sign first-ever deal between NCAA programs and sports book Eben Novy-Williams, Sportico · September 9, 2020 at 6:44 am The University of Colorado is the first NCAA school to sign an official sports betting partner, a major step forward in dismantling college sports’ decades-long aversion to gambling. The Boulder-based school has a new five-year deal with PointsBet, which is building its U.S. headquarters in nearby Denver. Legal sports betting went live in Colorado in May, and partnering with the state’s biggest athletic department is a way for PointsBet to separate itself from the sports books currently taking bets there. The deal, which covers sports betting, fantasy sports, casino games and free-to-play contests, was negotiated by Colorado’s commercial partner Learfield IMG College. PointsBet will have signs placed at the school’s football stadium and basketball arena, plus a presence on radio broadcasts and other media. It also includes career development opportunities for Colorado students.