Colorado sports betting market adds world’s largest sportsbook operator Brad Allen, Legal Sports Report · May 20, 2020 at 2:03 am The world’s largest online sportsbook operator, bet365, is heading to the Colorado sports betting market. The firm today announced a licensing and revenue share agreement with Colorado property Century Casinos. Following the agreement, bet365 said it would complete the necessary approval process to obtain a CO sports betting license. The company will launch an online betting site and app under the bet365 brand, but did not give a timeline for launch. Under the agreement, bet365 will pay Century a minimum annual revenue guarantee and a percentage of net gaming revenue for the next 10 years. An unspecified amount was paid upfront.