Colorado: William Hill launches sports betting at Isle Casino and Lady Luck in Black Hawk CDC Gaming Reports · July 23, 2020 at 7:17 pm William Hill US will launch its first sports betting operation in Colorado Friday with six kiosks in Isle Casino Hotel and Lady Luck Casino in Black Hawk. The locations mark the first deal between William Hill and the newly launched Caesars Entertainment, which was created through the $17.3 billion merger between Eldorado Resorts and Caesars. Eldorado as the acquiring company and took on the Caesars name. William Hill and the former Eldroado – now Caesars – have a long-term relationship to expand sports betting in legalized US markets. “We are thrilled to have the opportunity to expand our business in the state of Colorado with these new kiosks,” said David Grolman, President of Retail Operations – William Hill US. “Our relationship with Caesars Entertainment allows us to engage with Colorado sports fans in a new and exciting way. With the recent return of professional baseball, we think the timing could not be better.” The user-friendly platform allows customers to establish new accounts for wagering, make cash deposits, and more. In addition, William Hill will provide localized futures and odds catered specifically for the Colorado market. Isle Casino Hotel and Lady Luck Casino Black Hawk Senior Vice President and General Manager, Ken Ostempowski said, “We are thrilled to bring another amenity our valued guests can enjoy in our newly renovated casino.” William Hill will continue its expansion into the Colorado market with mobile sports betting. Pending regulatory approval, the app will launch before the professional football season.