Football Goes Long on Gambling By Peter Funt, Wall Street Journal September 22, 2018 at 12:14 pm Elliot Harrison works for a multibillion-dollar limited-liability company, where he studies research reports, crunches numbers, and prepares weekly forecasts about how well his organization’s 32 units will perform. Odds are you’re thinking Mr. Harrison’s employer is a blue-chip firm and that his forecasts are for internal use. In fact, he works for the National Football League, and the predictions he makes about his employer’s teams are for public consumption. Mr. Harrison’s official title is “analyst.” A better description would be “tout.” His work is an example of how the NFL is hedging its bets in the burgeoning world of sports gambling. Last May a U.S. Supreme Court decision allowed states to legalize commercial betting on athletic events. A Nielsen study estimated the NFL could make $2.3 billion in a mature domestic gambling market.