Gaming companies adjust with each generationBy Ellen Whittemore, Vegas Inc.October 2, 2017 at 5:00 am One casino may be predominantly red, another gold. One may have floral wallpaper, another geometric designs. But they all are large spaces, with rows and rows of slot machines. Roulette, craps and blackjack tables are in their own pits. And then there are race and sports books with big-screen televisions and betting kiosks. But casino floors are slowly changing, and so too are the games offered.According to industry experts, too much space is devoted to the casino floor in the Las Vegas market. In jurisdictions in which only a few casinos operate, it is necessary to have large casino floors to house the hundreds of slot machines required to satisfy a captive audience. But here, where a customer can visit many casinos, the trend will be to create a smaller casino footprint and make better use of the outlying areas of the casino floor. The goal will be to create an environment in which the excitement will come from being close to the action. And, to help with that excitement, the casino floor will look different.MGM Grand recently opened Level Up, describing it as a tech-savvy, adult playground featuring pay-to-play offerings in a social atmosphere. In addition to casino game offerings, Level Up features pool tables, beer pong tables and foosball. O’Sheas, attached to the Linq, is described as a “heavily social and dynamic environment” with similar offerings.