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Stop eroding player value

February 2, 2022 - Well, this will ruffle some feathers. But somebody has to say it. We need to stop squeezing our casino customers. Some of this “erosion of player value” has happened slowly,... Read more »

How to stop gambling from being banned

April 4, 2023 - Noted gaming lawyer I. Nelson Rose has long espoused the theory that gambling in our society comes in “waves.” According to Rose, looking back in history informs us that gambling... Read more »

Top 10 things casino players hate

October 4, 2022 - A few decades ago when I last had a “real job,” our executive team was sitting around the executive table making executive talk (and occasionally making an executive decision) and... Read more »

Ten little-known, little-appreciated, and little-used ways for a casino to make more money

March 5, 2024 - A casino can make more money in countless ways. It can cut expenses and reduce staff. It can increase the hold percentage on slot machines. It can require higher minimum... Read more »

Reno is coming back

February 6, 2024 - I’ve lived in Reno for nearly 30 years now. My Iowa-born wife, Becky, likes it much better than Las Vegas. Sort of like an Iowa mid-sized city, with Walmart! I... Read more »

Emerald Island: A casino that gets it

January 2, 2024 - I always get excited when I discover a casino (and its owners) that gets it. Benny Binion and his downtown Horseshoe really got it in their day. Barona Resort and... Read more »

Thank you, Richard Schuetz (again)

December 5, 2023 - For nearly three decades, I’ve been a big fan of Richard Schuetz. Young gaming executives may not know of Richard, but we old-timers have benefitted from his generous and widely... Read more »

The all-time top-10 types of casino promotions

October 31, 2023 - Many of you may know that I cut my marketing teeth conceiving and executing casino promotions. Player parties. Gaming tournaments. Daily promotions. Entertainment. Gift giveaways. And much more. If there... Read more »

Imagining a discussion today with John Romero

October 3, 2023 - John Romero was my mentor and friend. It has now been eight years since he passed away. I realize that many gaming-industry executives today, especially younger ones, might not know... Read more »

A holiday weekend in Las Vegas

September 5, 2023 - I recently spent a three-day holiday weekend in Las Vegas. I’d been there a couple of times since the pandemic, but on those occasions I had some specific tasks and... Read more »