The Golden Knights, live gambling and the future of live sports attendanceBy Jesse Lawrence, TechCrunchNovember 1, 2017 at 3:08 pm One of the biggest early season NHL stories has been the success of the expansion Las Vegas Golden Knights. Not only are the Golden Knights off to an 8-2 start, but they also rank in the top 10 of the most expensive average prices on the secondary market according to TicketIQ, the company I founded.Through two games, they also rank third in percentage of arena filled at 102.3 percent, which includes standing room. At that rate, they’re .2 percent ahead of the Toronto Maple Leafs, one of the most historic NHL franchises with the hungriest fan bases and current favorite to win the Stanley Cup. If the Golden Knights can maintain anything close to current attendance and demand levels, their sports gambling-friendly approach may do more than just help the NHL solve the “warm-weather problem.” In the face of larger screens and threats like virtual reality, it could be the biggest boon to event attendance since the advent of the dome. If domes made the weather irrelevant, sports gambling could make the teams irrelevant, at least in the traditional sense. Behind Auston Matthews, one of the NHL’s biggest young stars, Maple Leafs Nation is as excited as ever and hoping to break their 50-year drought. Despite the fast start, Golden Knights Nation has virtually no expectations and odds-makers give the team a 50-1 shot.