Welcome to Our New Gambling Hell, Sports Fans By Will Leitch, New York Magazine July 31, 2018 at 3:34 pm Every NFL season has its signature image, the way that year will be remembered forever. 1985 has the Super Bowl Shuffle Chicago Bears. 2001 has U2 singing at the Super Bowl right before Bill Belichick and Tom Brady shocked the St. Louis Rams and the football world. 2009 has hundreds of thousands of giddy Saints fans parading through once-flooded streets to celebrate a championship for their long-suffering team. And then there is the 2015 season. The 2015 NFL season will be known, until the end of time, for Bradley C. You remember Bradley C. 2015 is the year that daily fantasy, headed by start-up companies FanDuel and DraftKings, took over the NFL. After FanDuel, in July 2015, took in a flabbergasting Series E venture-capital funding round of $275 million, the company poured $74.5 million into advertising for the start of that 2015 season, only to be outdone by DraftKings, which spent $131.4 million.