Your brain on gambling: Why we keep betting even when the chips are down By Jeff Stibel, USA Today June 11, 2019 at 1:00 pm I had a funny thing happen to me the other day. I was in Las Vegas playing baccarat. Turns out, the game is really simple: There is no skill to it, and all you have to do is flip the cards over and pretend to be lucky. I was having a hell of a time with it – great fun and even greater luck, and ended up with a pile of chips on my table. Here’s the funny thing: I was annoyed because I expected to lose. Even though I pretty much always lose, I love gambling. The energy and noise of a crowded table, the bright colors of the chips, the sound of the dice hitting the back of the craps table, the cackling of the roulette ball as it bounces around the wheel.