Concern over gambling branding on children’s pages in football programmes Rob Davies, The Guardian · December 13, 2019 at 6:19 am Football clubs’ matchday programmes are saturated with gambling adverts and branding, including on pages aimed at children, according to a study. In one case highlighted by psychology experts, a logo for the online casino 888 featured as the answer to a Spot The Difference competition aimed at young Birmingham City fans. Analysis of 44 programmes from the Premier League and Championship found that they featured an average of 2.3 gambling adverts, four times as many as for alcohol. The average publication also contained nearly 38 examples of “incidental” exposure, such as pictures of players wearing shirts sponsored by a bookmaker or online casino. Such images featured on 22% of the pages of the average programme, rising to more than 50% in some cases, according to experts at the University of East London, Warwick and Anglia Ruskin.