Sportradar is being valued north of $10 billion in its ongoing conversations with potential buyers, according to multiple people familiar with the talks.

The sports data firm, which is looking to go public, is speaking with multiple SPACs about deals in the $10-12 billion range, according to the people, who were granted anonymity because the talks are private. The company is simultaneously pursuing a traditional public offering and hasn’t made a decision on which path to pursue, the people said.

Sportradar’s valuation has grown significantly in just the last few months. Last year the company fielded a handful of SPAC offers with valuations around $8 billion, the people said. The company’s traditional IPO estimates were in the $6 billion to $8 billion range at the time.