DraftKings has signed a licensing deal with the NFLPA that indicates the sports gaming company’s intent to expand its blockchain-based offerings. Starting next year, DraftKings’ existing NFT marketplace will sell so-called “gamified NFTs,” digital collectibles featuring the names, images and likenesses of active NFL players which can be used in certain contests (as well as bought and sold).

“I’m most keen on seeing how the NFLPA and DraftKings capitalize on this increasing intersection between sports and NFT games,” NFL Players Inc. general counsel and head of business affairs Sean C. Sansiveri said in an interview. “I really do think it’s going to be the cornerstone of engagement and entertainment within Web3.”