DraftKings, which already has a presence in Colorado through its mobile sports wagering app, will open a retail sportsbook Friday at the Mardi Gras Casino in Black Hawk.
The casino, which is owned by Rhode Island-based Twin River Worldwide Holdings, will have 40 televisions, 22 seats, large video boards dedicated to displaying odds, several self-service betting kiosks, and a full-service American sports bar and restaurant.
“The new DraftKings retail sportsbook location is the perfect addition to their mobile betting access we launched earlier this summer,” Twin Rivers CEO George Papanier said in a statement.
Colorado’s sports betting market is growing quickly after launching in May. The state’s sports wagers were $128.6 million in August, a 117% jump over July.
DraftKings also announced an agreement Thursday with the Colorado Rockies to be named both the Major League Baseball franchise’s official daily fantasy operator and the franchise’s first official sports betting operator.
“Coloradans have proven to be among our most engaged customers, which makes our deepened connection to the state through these collaborations all the more exciting,” said DraftKings President Matt Kalish. “We are proud to grow our presence in Colorado.”
Through the deal with the Rockies, in addition to in-stadium branding rights at Coors Field, DraftKings is also receiving a license to utilize Rockies trademarks and logos. The Rockies and DraftKings will collaborate to develop a digital content series featuring Rockies’ player appearances on DraftKings’ original “The Sweat” program, along with podcasts and live videos.
“All of us at the Colorado Rockies are thrilled to take this exciting next step in our longstanding relationship with DraftKings,” said Vice President of Corporate Partnerships Walker Monfort.
