DraftKings and the NFL’s Philadelphia Eagles announced a multi-year agreement Thursday that gives the sportsbook operator naming rights to a premium lounge and the designation as an official betting partner for the team.
As part of the agreement, DraftKings will receive naming rights to Lincoln Financial Field’s field club, a premium lounge which will be called “The DraftKings Field Club.”
The space offers exclusive game day access featuring an on-field viewing area in the north end zone, hospitality arrangements in the private club space, and additional benefits.
The DraftKings Field Club will be open to ticketed guests once the in-person sports experience returns to Lincoln Financial Field.
“Philadelphia is home to some of the most passionate football fans, and we could not be more excited to join forces with the Eagles,” said DraftKings Chief Business Officer Ezra Kucharz.
In addition to the club’s naming rights, DraftKings’ branding will also be integrated throughout a number of the Eagles’ social media channels and digital platforms, including practice live streams, in-game branding, video boards, and signage at Lincoln Financial Field.
DraftKings will also have a branding presence on Eagles-affiliated broadcasts and will have sponsorship activations included in the team’s annual NFL Draft Party.
DraftKings will also deliver Eagles Stat Showdown, a new free-to-play game that will give fans the opportunity to win weekly prizes throughout the NFL season.
“Our partnership with DraftKings presents many new and exciting opportunities that will help drive the fan experience at Lincoln Financial Field to the next level,” said Philadelphia Eagles Senior Vice President of Revenue and Strategy Catherine Carlson. “DraftKings has established itself as an emerging leader in the sports and entertainment space with an already strong presence in Philadelphia.”
