Encore Boston Harbor aims to appeal to a wider audience with cheaper food options Andy Rosen, Boston Globe · February 15, 2020 at 2:36 pm The gleaming bronze tower looks like a slice of Las Vegas that landed in Everett, and the $2.6 billion Encore resort casino was designed to offer Vegas-like appeal to high-rollers from around the region, the nation, and beyond. But with the resort casino’s revenue lagging its lofty targets, a sense of reality is settling in on the banks of the Mystic. Encore management has realized that success will hinge on bringing more customers to the less-affluent end of the gaming table. This shift was evident recently when a bright-red taco truck appeared on the gambling floor amid the slot machines and table games. At “Encore Cantina,” which operates out of an antique Citroen delivery truck, a plate of nachos starts at $7 ― far lower than the price of food in some of the casino’s restaurants, where dinner tabs of several hundred dollars are not uncommon.