Entain, MGM, Rush Street, join AGA’s responsible gaming initiative

September 24, 2021 3:20 PM
  • Rege Behe, CDC Gaming Reports
September 24, 2021 3:20 PM
  • Rege Behe, CDC Gaming Reports

Three gaming operators have joined the American Gaming Association’s Have a Game Plan. Bet Responsibly campaign. The Entain Foundation, MGM Resorts/BetMGM, and Rush Street Interactive, Friday announced they’ve  joined the responsible gaming initiative, capping off a flurry of announcements during Responsible Gaming Education Week.

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The gaming operators pledged to support Have a Game Plan. Bet Responsibly through social media channels, apps, and websites.

“Responsible gaming is at the core of our business and joining AGA’s Have A Game Plan campaign is an important extension of these efforts,” said Rush Street Director of Corporate Social Responsibility Tammi Barlow in a statement. “It is crucial that our industry prioritizes the protection of those who are vulnerable to gambling problems and others affected by their behavior. Through this partnership with AGA, we will continue to provide our players with new, user-friendly tools and resources to wager responsibly, while ensuring our employees are positioned to provide the best possible customer service and care.”

BetMGM is jointly owned by Entain and MGM Resorts International. Entain’s Gamble Responsibly America app will feature the campaign, with HaveAGamePlan.org  highlighting the first-of-its-kind app.

“Our responsible gambling programs and AGA’s initiatives, including Have a Game Plan, are completely aligned,” said Entain Senior Vice President for American Regulatory Affairs and Responsible Gambling Martin Lycka in a statement, “The more we can repeat the message of responsible gambling across multiple channels—like the Gamble Responsibly America app and Have A Game Plan—the better our customers’ experience will be.”

“We are proud to become a partner of such an important initiative for the industry,” said BetMGM Responsible Gambling Program Manager Richard Taylor in a statement. “Through GameSense (MGM’s responsible gaming program), we are committed to doing our part in creating a fun and safe experience for customers.”

Entain, BetMGM, MGM and RSI joins official Have a Game Plan campaign partners Monumental Sports and Entertainment, NASCAR, New York Jets, NHL, PGA TOUR, SeventySix Capital, Sinclair Broadcast Group, UFC, Vegas Golden Knights, and Washington Football Team, as well as other gaming operators and suppliers.

“As legal sports betting increases in popularity and availability, the success of the industry relies heavily on educating players about responsible gaming,” said AGA senior vice president Casey Clark in a statement.

The AGA’s Responsible Gaming Education Week runs through September 25.