ESPN is betting that you don’t care about Adam Schefter’s gambling app investment with Robert Kraft

ESPN is betting that you don’t care about Adam Schefter’s gambling app investment with Robert Kraft

Article brief provided by New York Daily News
  • Dennis Young, New York Daily News
September 23, 2021 7:23 PM
  • Dennis Young, New York Daily News

ESPN’s most famous NFL reporter and one of the NFL’s most prominent owners are in business together. The NFL scoop industry was already built on a symbiosis between reporter and subject, but Adam Schefter and Robert Kraft are co-investors in a gambling app, according to a Bloomberg report on Thursday.

Story continues below

Schefter and Kraft have both sank money into a company called Boom, which had actually announced their investment in a press release on Monday. Boom currently makes various sports gambling apps that allow users to win money on in-game contests, including for NBC Sports, Barstool, the MSG Network and YES Network. The company says it its plan is to “unveil its first wave of casino games to select partners in the coming months, and will launch its proprietary sports betting games and product offerings to partners shortly thereafter.”