ESPN’s most famous NFL reporter and one of the NFL’s most prominent owners are in business together. The NFL scoop industry was already built on a symbiosis between reporter and subject, but Adam Schefter and Robert Kraft are co-investors in a gambling app, according to a Bloomberg report on Thursday.
Schefter and Kraft have both sank money into a company called Boom, which had actually announced their investment in a press release on Monday. Boom currently makes various sports gambling apps that allow users to win money on in-game contests, including for NBC Sports, Barstool, the MSG Network and YES Network. The company says it its plan is to “unveil its first wave of casino games to select partners in the coming months, and will launch its proprietary sports betting games and product offerings to partners shortly thereafter.”