EveryMatrix CEO: Popularity has shown operators that “esports can stand alone as an offering” Iqbal Johal, Gambling Insider · June 30, 2020 at 7:02 am Esports is able to stand alone as an offering for operators as new players will stay with the vertical, according to the CEO of EveryMatrix. The vertical has gained an accelerated popularity during the coronavirus pandemic, with statistics from OddsMatrix showing a x40 growth in the esports betting market in the two months when live sport was suspended in mid-March. The rise in esports betting surprised Ebbe Groes, but the EveryMatrix CEO is adamant the vertical is here to stay, despite the return of live sport. Groes told Gambling Insider: “Before the pandemic, esports was extremely niche. What was a big surprise to us was the interest it had and that it was completely different than we thought. “By the end of March, we had as many FIFA games live in a week than we had football games in a week pre-COVID, around 3,000 live events per week. “Esports can stand alone as an offering. Players have shown willingness to bet on things that are entertaining, easy to understand and fast paced. Esports has all of these qualities but it was just not utilised before.