Las Vegas gamblers, expect to lose. That’s what casinos are telling them as part of a new safe-betting campaignJay Jones, Los Angeles Times · November 10, 2017 at 9:30 am Las Vegas casinos have a message for gamblers willing to blow away their entire paycheck or next month’s mortgage payment: Don’t do it.“That is of absolutely no value to us at all,” said Alan Feldman, an MGM Resorts executive vice president. “There is no win in that for us. Our business is built on healthy customers enjoying themselves, their ability to afford it and their ability to return.” Over the last few weeks, MGM Resorts has launched GameSense, a campaign that encourages responsible gambling. The program is featured at the company’s 10 hotel-casinos in Vegas, as well as other properties in Maryland, Michigan, Mississippi and New Jersey.“When you go to gamble, you hope to win, but expect to lose,” is a catchphrase somewhat surprisingly shared by Richard Taylor, MGM’s director of responsible gaming.Taylor explained that the educational campaign — players will learn of it during transactions at Mlife players club booths — is designed to demystify the gambling experience and encourage people not to get in over their heads, whether at slot machines or tables.“Set a budget, set a time limit, and enjoy yourself,” Feldman said.