French gambling regulator L’Autorité nationale des jeux (ANJ) has launched a public consultation on the advertising practices of gambling operators.

The decision comes following the recent 2020 UEFA European Football Championship where, according to ANJ, “abuses were noted in terms of advertising pressure on the part of sports betting operators.”

Such abuses from operators involved the targeting of young audiences, as well as the message of making money easily through gambling.

A study carried out by Harris Interactive from 6-8 July 2021, involving a sample of 1,038 people representative of French people aged 18 and over, found that over half of respondents believe there are too many sports betting advertisements, with eight in ten believing that the ads carry a risk of addiction.