No multi-day gaming conference in the U.S. in the last several years has been complete without a panel on the future of gambling on esports — and how industry pioneers can strike it rich. Yet in spite of literally billions of people on Earth having played video games at least occasionally, often with a competitive element that seems to lend itself to legal wagering, the gold rush has yet to come.

The panel at the East Coast Gaming Congress at Harrah’s Casino in Atlantic City on Monday didn’t have the magic answers, but at least it offered some tips for casino operators on how to address the concept effectively.